SaaS PPC Agency for B2B Demos and Trials
Reach the people evaluating software like yours, with campaigns built around the action you want them to take.
Ferventers plans and manages Google Ads, LinkedIn Ads and Meta Ads for B2B SaaS businesses. We connect audience research, ad messaging, landing pages and conversion tracking so your team can see which campaigns bring relevant enquiries and what needs to improve.
A SaaS PPC agency manages paid advertising for a subscription software product. The work includes choosing channels, targeting buyers, testing ads and measuring demo requests or trials. At Ferventers, the starting point is your product, its buyers and the next step that makes sense for them.
Planning paid acquisition alongside organic visibility? Explore our AI SEO services for SaaS.
Platforms we plan and manage
- Google Ads
- LinkedIn Ads
- Meta Ads
- Landing pages & tracking
What We Manage for Your SaaS
Google Ads for active software searches
We group searches by product category, use case and buying intent. Campaigns connect those searches to relevant pages, with negative keywords and location settings to control where the budget goes. Brand and non-brand performance are reviewed separately.
LinkedIn Ads for defined buying audiences
We plan audiences around the roles, company sizes and sectors your product serves. The campaign offer may be a demo, product walkthrough or useful evaluation resource. We review the fit of enquiries with your sales team.
Meta Ads for product discovery and retargeting
We test product messages and creative for suitable audiences, and plan retargeting where audience size and consent allow it. We select channels according to your product and available budget.
Landing pages and measurement
We review the message, product evidence, form and CTA on each destination page. Tracking connects agreed conversion events to campaigns. Page builds, design work and CRM integrations are identified separately in the scope.
Concrete Deliverables Your Team Can Review
| Deliverable | What you receive |
|---|---|
| Campaign decision brief | Target buyer, use case, offer, initial channel choice, budget allocation and the reasons behind them. |
| Campaign and audience map | Campaign groups, search themes or audience segments, exclusions, destination URLs and intended conversions. |
| Ad and landing-page brief | Message variations, product facts to approve, CTA, form requirements and page improvements. Production quantities are scoped. |
| Conversion measurement checklist | Event names, trigger conditions, UTM convention, test results and the source of lead-quality data. |
| Launch and change log | What launched, what changed, the date, the reason and any dependency or approval required. |
| Performance and action report | Spend and conversions by campaign, sales feedback where available, tests completed and next actions with owners. |
What You Can Check Before Launch
Review the campaign map, approved ad copy, landing-page destination and conversion test results. We confirm who approves spend changes, who responds to enquiries and which events count as primary conversions.
This makes it easier to distinguish a campaign issue from a page, tracking or follow-up issue when results are reviewed.
What Happens to the Ad Accounts
Campaigns run in accounts your business owns. You retain access to campaign history, billing and reporting. Access permissions and ownership of landing-page assets are documented at the start.
Why Work With Ferventers
A relevant offer
We decide whether the campaign should ask for a trial, demo or another useful next step based on the product and buyer.
Enquiry quality
We agree a qualification definition and review rejection reasons supplied by your sales team.
Visible work
A change log connects budget, audience, ad and page changes with the reason for each decision.
A clear fee
Management fees, media spend and any additional production work are separated in the proposal.
Accountable communication
A named contact, weekly written updates and a monthly review keep decisions and next actions visible.
Which setup fits: in-house, generalist agency or a SaaS-focused PPC partner?
| Topic | In-house team | Generalist agency | SaaS-focused PPC partner (Ferventers) |
|---|---|---|---|
| Focus on demo and trial conversion | Depends on the hire | Varies by agency | Campaigns, landing pages and tracking planned around demo requests and trial sign-ups |
| Ownership of ad accounts | Depends on the setup | Varies by agency | Your business owns the ad accounts |
| Reporting rhythm | Depends on the team | Varies by agency | Weekly written updates and a monthly review |
| Fee structure | Depends on the hire | Varies by agency | Management fee, ad spend and extra production work separated |
| Sales feedback loop | Depends on the team | Varies by agency | Lead quality agreed with your sales team |
How Your Campaign Takes Shape
Understand the product and buying decision
We review your product, pricing, target market and sales process. We agree what counts as a relevant demo or trial, who will follow up and which information sales can share back.
Build the plan and check the measurement
We select the initial campaign scope, prepare ads and page recommendations, and test conversion events. Existing accounts begin with a review of spend, search terms, audience settings and tracking.
Launch and test specific hypotheses
Each test has a clear question, such as whether a use-case message attracts more relevant demos. Testing pace depends on the volume and quality of available data. Material spend changes follow the agreed approval process.
Review quality and decide the next action
We bring campaign data together with available sales feedback. We decide what to continue, revise or pause, and record the evidence behind that decision. Opportunities and revenue are reviewed when reliable CRM data is available.
How a click becomes a sales conversation
- Step 1
Impression
- Step 2
Click
- Step 3
Demo request or trial sign-up
- Step 4
Sales review
- Step 5
Opportunity
Tracked conversion events
Tracking connects agreed conversion events to campaigns.
Sales feedback
We bring campaign data together with available sales feedback.
CRM data
Opportunities and revenue are reviewed when reliable CRM data is available.
What Your PPC Report Covers
| Metric | What it tells you |
|---|---|
| Ad spend | How much each campaign spent on advertising. |
| Demo requests and trial sign-ups | Which campaigns generated tracked demo requests or trial sign-ups. |
| Cost per conversion | How much advertising spend each tracked demo request or trial sign-up cost. |
| Lead quality | Which enquiries meet your agreed criteria, based on sales feedback. |
| Tests and changes | What we tested, changed and learned. |
| Next actions | What we recommend doing next, why and who is responsible. |
Reports include sales opportunities and customer acquisition costs when the required CRM data is available. Each report states the date range, currency, attribution window and data sources.
The Decisions Behind the Numbers
Each report also records the test, the observation, the next action and the owner. For example, if irrelevant student enquiries appear in the lead review, we would inspect the search terms and page message before proposing exclusions or copy changes.
An Illustrative SaaS Campaign
IllustrativeConsider a procurement product sold through demos. We might begin with Google searches for a specific procurement use case and send visitors to a page explaining the relevant workflow and integrations. The first review would compare search relevance, demo requests and sales acceptance. Expansion to another channel would depend on that evidence and the available budget.
What Our Clients Say
Ponnal Keppan
Co-Founder, Heliostrom
We’ve been working with Ferventers Techworks for our solar business for the past few months, and we’re very happy with the results. As an AI SEO agency, they didn’t just focus on normal rankings. They helped improve our visibility on Google as well as AI platforms like ChatGPT and Gemini. Our keyword rankings have improved, website traffic has increased, and we’re receiving more quality inquiries. They also optimized our Google Business Profile and managed Instagram ads that generated genuine leads. The team is professional, transparent with reporting, and easy to work with. Overall, it’s been a great experience, and we’re continuing our SEO retainer with them.
Emthiyas Mohideen
Managing Director, Finship Wealth
We recently partnered with Ferventers Techworks, led by CEO & Founder Kamal Selvam, and the experience has been excellent so far. We opted for their AI SEO services, and it has been a great decision for our business. Kamal Selvam is highly knowledgeable and an expert in AI SEO. He is extremely prompt in addressing queries and always provides clear, informative guidance. His commitment and hands-on approach have been very reassuring, and he is now actively assisting us with our overall growth strategy. What impressed us the most is that we could start seeing a noticeable difference right from the very first month. It’s clear that Kamal and his team are dedicated, professional, and truly results-driven. Highly recommended for anyone looking for a reliable digital marketing partner.
Nisha Shaney
Founder, Divine Holidays
Website design & developmentBig thanks to Kamal & team behind our website design! Thank you for your excellent website design work. The website looks professional and attractive. I really appreciate your patience, creativity, and support throughout the process. I’m very happy with the final result. Thank you so much!
James L.
Head of Demand Gen, Enterprise Software
Ferventers flipped our AI visibility game. We went from zero AI mentions to being the default brand AI assistants recommend, driving new enterprise deals.
Meet Ferventers
Ferventers is a digital marketing agency based in Chennai, founded by Kamal Selvam. Our work spans paid advertising, content and organic search. For your PPC engagement, the proposal identifies who manages the account, what the team delivers and how review calls work. Learn more about Ferventers.
Start with the scope you need
A campaign launch covers planning, setup and measurement for a new account. An account takeover begins with a review of existing activity and tracking. Ongoing management covers the optimisation and reporting agreed in your scope.
Fees depend on the advertising channels, markets, campaign complexity and production requirements. Your proposal separates management fees, advertising spend and any landing-page, creative or tracking implementation costs.
Advertising spend is paid directly to the platforms. We agree the service scope, billing and engagement terms before work begins.
Bring These Details to the First Call
Share your product URL, target buyers, priority market and whether you want demos or trials. If campaigns are already running, bring a summary of spend and results. We can then discuss a realistic starting scope.
How PPC engagements are usually structured
Flat monthly management fee
A fixed fee for managing the campaigns, agreed in advance.
Percentage of ad spend
The fee is a share of the advertising budget that is managed.
Hybrid or performance-linked
A mix of a base fee and a component tied to agreed results.
Ferventers separates management fees, advertising spend and any additional production work in the proposal.
When this is a good fit
A good fit if you are
- B2B SaaS selling through demos or trials
- Willing to track agreed conversion events
- A sales team that can give feedback on enquiries
Probably not a fit if you are
- Looking for a guaranteed number of demos or customers: forecasts depend on assumptions about demand, costs, conversion rates and sales follow-up
- No way to track conversions
- No one to follow up enquiries
FAQ
Answers to the questions we hear before a SaaS PPC engagement starts.
Discuss Your SaaS Campaign
Tell us what your product does, who buys it and what you want your next campaign to achieve. We will discuss the starting scope, measurement requirements and costs.