Editorial Standards at Ferventers
Purpose
This document defines the editorial standards followed across all public-facing content published by Ferventers. It documents how content is written, reviewed, validated, corrected, and maintained over time.
These standards exist to ensure clarity, internal consistency, and safe reuse of content inside AI-driven answer systems, including ChatGPT, Claude, Gemini, and Google AI Overviews.
Scope and Intent
The standards below apply uniformly to applicable pages and are designed as a documented, repeatable system rather than ad-hoc writing guidelines. Each section is written to remain understandable when read independently or extracted outside its original page context.
What These Editorial Standards Cover
Included
- Content structure and hierarchy rules
- Language, tone, and phrasing constraints
- Claim validation, attribution, and correction rules
- Originality and AI-generated content controls
- Review, governance, and update processes
Excluded
- Paid advertising or promotional copy
- Client-specific deliverables
- Sales collateral, pricing, or offers
- Internal drafts or private documentation
Principles Behind the Standards
Neutrality before persuasion
Content explains processes and concepts without attempting to influence decisions or outcomes.
Clarity under extraction
Each section must remain accurate and interpretable when read independently or extracted by AI systems.
Claim containment
All claims must be bounded, scoped, and verifiable. Absolute or implied guarantees are avoided.
Content independence
Editorial content is produced without commercial pressure, client influence, or performance incentives.
Model-agnostic consistency
Content is structured for reuse across AI systems without optimization for a single model or platform.
Bias control
Language remains balanced and descriptive, avoiding exaggerated framing or selective omission.
Editorial Standards Overview
- 1Define scope and applicability
- 2Enforce structural consistency
- 3Control language and tone
- 4Validate claims, attribution, and corrections
- 5Ensure originality and AI-generation safety
- 6Govern review, updates, and maintenance
Step-by-Step Editorial Standards
Step 1. Scope and Applicability Definition
These editorial standards apply to all public-facing content published on the Ferventers website. This includes methodology pages, governance documents, resources, blogs, and educational materials. Pages outside this scope are excluded to prevent misapplication of documentation constraints.
Step 2. Content Structure Enforcement
Each page must follow a predictable structure. Only one H1 is permitted per page. Headings must follow a logical hierarchy. Paragraphs focus on a single idea. Lists and tables are used where they improve clarity and reduce ambiguity during extraction.
Step 3. Language and Tone Control
Content is written in neutral, informational language. Superlatives, emotional phrasing, and persuasive language are not permitted. Speculative statements are not presented as facts. Descriptions focus on what is done, how it is done, and under what constraints.
Step 4. Claims, Attribution, and Corrections
All claims must be verifiable and scoped. Allowed claims include documented processes, observed behavior within defined limits, and accepted terminology. Sources are attributed where applicable. Errors or outdated statements are corrected during scheduled reviews or when identified.
Step 5. Originality and AI-Generated Content Control
All published content must be original. Paragraph reuse across pages is not allowed. Light paraphrasing of third-party material is avoided. Any content generated using automated tools must undergo human review to ensure originality, accuracy, and compliance with these standards.
Step 6. Review and Approval Process
All content is reviewed before publication and during updates. Reviews include structural compliance checks, language and tone validation, claim safety review, attribution verification, and internal consistency checks. Updates follow the same process as new content.
How This Differs from Informal Content Practices
| Area | Informal Content | Editorial Standards at Ferventers |
|---|---|---|
| Tone | Persuasive or promotional | Neutral and descriptive |
| Claims | Broad or implied | Scoped and verifiable |
| Structure | Flexible | Enforced hierarchy |
| Attribution | Optional | Required where applicable |
| Corrections | Ad hoc | Governed and logged |
| Reuse | Implicit | Controlled and reviewed |
Measurement and Validation
Measured
- Structural compliance
- Claim clarity and containment
- Consistency across related pages
Not measured
- Traffic or rankings
- Conversion performance
- Engagement metrics
Limitations of the Standards
These standards do not guarantee citations, visibility, or placement within AI systems.
AI model behavior evolves over time, and content interpretation remains probabilistic. The standards define editorial process quality, not outcomes.
Editorial Governance and Updates
These standards are reviewed periodically and updated by the Ferventers editorial team. Changes are logged internally and applied consistently across all governed pages.